Toys, Hobby & Sport Goods market intelligence — down to the suburb

Track toys, hobby & sport goods demand where it actually happens. sharematrX resolves hourly, daily, weekly and monthly search volumes, traffic spikes, seasonality and weather multipliers, competitor share of voice and retailer/delivery-app share for 2 categories and 4 subcategories across 10 countries.

Toys, Hobby & Sport Goods categories and subcategories we report on

Toys & Games

  • Preschool Toys
  • Construction & Figures

Sporting Goods

  • Outdoor & Camping
  • Cycling

Brands tracked in Toys, Hobby & Sport Goods

Fisher-Price
LEGO Duplo
VTech
LEGO
Hot Wheels
Barbie
Funko
Cape Union Mart
Coleman
Decathlon
Giant
Specialized
Trek
Silverback

Retailers and delivery apps

Checkers Sixty60
Uber Eats
Mr D Food
Takealot
Woolworths Dash
Pick n Pay asap!
Walmart
Instacart
Amazon Fresh
Tesco
Deliveroo
Makro / Independent Wholesalers
Jumia
Shoprite
SPAR
Clicks
Dis-Chem
Bolt Food
Target
Kroger
DoorDash
Costco
Sainsbury's
Ocado

What a toys, hobby & sport goods report answers

  • Where is demand rising or falling this week, by city and suburb?
  • Which brands are winning share of voice, and who is taking it from whom?
  • Which retailers and delivery apps convert the most searches in each area?
  • What hour of the day and day of the week should media spend land on?
  • How much of the swing is seasonality or weather versus real category growth?

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