FMCG market intelligence — down to the suburb

Name: FMCG search demand and share of voice dataset
Creator: sharematrX

Track fmcg demand where it actually happens. sharematrX resolves hourly, daily, weekly and monthly search volumes, traffic spikes, seasonality and weather multipliers, competitor share of voice and retailer/delivery-app share for 10 categories and 32 subcategories across 10 countries.

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FMCG categories and subcategories we report on

Frozen Foods

Frozen Fries
Mixed Vegetables
Frozen Pizza

Premium Spirits

Herbal Liqueurs
Cognac & Brandy
Whisky

Non-Alcoholic Beverages

Energy Drinks
Bottled Water

Dairy & Chilled

Milk
Cheese
Yoghurt
Butter & Spreads

Bakery

Bread
Biscuits
Cakes & Pastries

Snacks & Confectionery

Crisps & Chips
Chocolate
Sweets & Gum
Nuts & Dried Fruit

Pantry & Staples

Maize & Rice
Pasta & Noodles
Cooking Oils
Sauces & Condiments
Canned Goods

Hot Beverages

Coffee
Tea & Rooibos

Beer, Wine & Cider

Beer
Cider & RTD
Wine

Household Care

Laundry
Surface Cleaning
Paper & Tissue

Brands tracked in FMCG

McCain

Nature's Garden

Lamb Weston

Private Label

No Name

Dob's

Housebrand

Golden Chip

Aviko

Farm Frites

Ore-Ida

Checkers Housebrand

Woolworths

Shoprite Ritebrand

Spar Freshline

Pick n Pay Housebrand

Birds Eye

Rhodes Quality

Pick n Pay Livewell

Green Giant

Frosta

Iceland

Farmer's Choice

Big Deal

Dr. Oetker

Fry's

Roma

San Marco

Chicago Town

Goodfella's

Ristorante

Jägermeister

Amarula

Baileys

Kahlúa

Cointreau

Aperol

Southern Comfort

Hennessy

Rémy Martin

Klipdrift

Martell

Courvoisier

Richelieu

Viceroy

KWV Brandy

Johnnie Walker

Jameson

Bain's

Jack Daniel's

Glenfiddich

Chivas Regal

Bell's

J&B

Three Ships

Red Bull

Monster

Score

Dragon

Play

Retailers and delivery apps

Checkers Sixty60

Uber Eats

Mr D Food

Takealot

Woolworths Dash

Pick n Pay asap!

Walmart

Instacart

Amazon Fresh

Tesco

Deliveroo

Makro / Independent Wholesalers

Jumia

Shoprite

SPAR

Clicks

Dis-Chem

Bolt Food

Target

Kroger

DoorDash

Costco

Sainsbury's

Ocado

What a fmcg report answers

Where is demand rising or falling this week, by city and suburb?
Which brands are winning share of voice, and who is taking it from whom?
Which retailers and delivery apps convert the most searches in each area?
What hour of the day and day of the week should media spend land on?
How much of the swing is seasonality or weather versus real category growth?