Baby & Pet Care market intelligence — down to the suburb

Track baby & pet care demand where it actually happens. sharematrX resolves hourly, daily, weekly and monthly search volumes, traffic spikes, seasonality and weather multipliers, competitor share of voice and retailer/delivery-app share for 4 categories and 6 subcategories across 10 countries.

Baby & Pet Care categories and subcategories we report on

Baby Care

  • Nappies

Pet Care

  • Dog Food

Baby Feeding & Nutrition

  • Infant Formula
  • Baby Food

Pet Health & Accessories

  • Pet Health
  • Pet Accessories

Brands tracked in Baby & Pet Care

Pampers
Huggies
Cuddlers
MamyPoko
Woolworths
No Name
Montego
Hill's
Royal Canin
Bobtail
Pedigree
Eukanuba
Ultra Dog
Acana
Nan
S-26
Similac
Aptamil
NAN
Infacare
Novalac
Purity
Nestlé Cerelac
Squish
Bravecto
Frontline
Vetsbrands
Rogz
Kong
Absorb Plus

Retailers and delivery apps

Checkers Sixty60
Uber Eats
Mr D Food
Takealot
Woolworths Dash
Pick n Pay asap!
Walmart
Instacart
Amazon Fresh
Tesco
Deliveroo
Makro / Independent Wholesalers
Jumia
Shoprite
SPAR
Clicks
Dis-Chem
Bolt Food
Target
Kroger
DoorDash
Costco
Sainsbury's
Ocado

What a baby & pet care report answers

  • Where is demand rising or falling this week, by city and suburb?
  • Which brands are winning share of voice, and who is taking it from whom?
  • Which retailers and delivery apps convert the most searches in each area?
  • What hour of the day and day of the week should media spend land on?
  • How much of the swing is seasonality or weather versus real category growth?

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