Beauty & Personal Care market intelligence — down to the suburb

Track beauty & personal care demand where it actually happens. sharematrX resolves hourly, daily, weekly and monthly search volumes, traffic spikes, seasonality and weather multipliers, competitor share of voice and retailer/delivery-app share for 5 categories and 9 subcategories across 10 countries.

Beauty & Personal Care categories and subcategories we report on

Skincare

  • Moisturisers
  • Suncare

Haircare

  • Treatments & Oils

Fragrance

  • Designer Fragrance
  • Body Sprays & Deodorant

Colour Cosmetics

  • Foundation & Face
  • Lips & Eyes

Men's Grooming

  • Shaving
  • Beard Care

Brands tracked in Beauty & Personal Care

Nivea
Cetaphil
The Ordinary
Environ
Vaseline
Dove
Neutrogena
CeraVe
Clere
Ingram's
La Roche-Posay
Banana Boat
Nivea Sun
Sunsense
Eucerin
Piz Buin
Dark and Lovely
Cantu
TRESemmé
Shea Moisture
Sunsilk
Easy Waves
Motions
Olive Oil by ORS
Dior
Chanel
Paco Rabanne
YSL
Dior Sauvage
Chanel Bleu
Versace Eros
Yves Saint Laurent
Hugo Boss
Axe
Shield
Rexona
Maybelline
Revlon
Fenty Beauty
L'Oréal
MAC
Essence
Rimmel
NYX
Gillette
Bic
Philips
Bulldog
Beardbrand
Nivea Men

Retailers and delivery apps

Checkers Sixty60
Uber Eats
Mr D Food
Takealot
Woolworths Dash
Pick n Pay asap!
Walmart
Instacart
Amazon Fresh
Tesco
Deliveroo
Makro / Independent Wholesalers
Jumia
Shoprite
SPAR
Clicks
Dis-Chem
Bolt Food
Target
Kroger
DoorDash
Costco
Sainsbury's
Ocado

What a beauty & personal care report answers

  • Where is demand rising or falling this week, by city and suburb?
  • Which brands are winning share of voice, and who is taking it from whom?
  • Which retailers and delivery apps convert the most searches in each area?
  • What hour of the day and day of the week should media spend land on?
  • How much of the swing is seasonality or weather versus real category growth?

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