Netherlands · North Holland

Amsterdam brand market share reports

Amsterdam runs a metro population of about 1.2m at roughly 5,300 people per km² in the core commercial belt, with modern-trade retail growing near 3.5% a year and about 24% of category demand transacting online. Peak buying sits at 17:30–20:00 weekdays. King's Day and December (Sinterklaas + Christmas) lead the year.

Suburbs covered

Jordaan · De Pijp · Zuidas · Oud-West · Oost · Noord · Centrum · Amstelveen

Retailers & delivery apps

Albert Heijn · Jumbo · Picnic · Bol.com · Thuisbezorgd · Lidl

All 511 brand reports for Amsterdam

27 categories

Snacks & Confectionery

Other cities