FMCG · Frozen Foods
Fry's Market Share Report
Searched as “fry's market share”. This report resolves Fry's's position in frozen foods — hourly, daily, weekly and monthly search demand, traffic spikes, seasonality and weather multipliers, digital share of voice against rival brands, retailer and delivery-app share, buyer intent and recommended actions — city by city and suburb by suburb.
Competing brands tracked
McCain · Nature's Garden · Lamb Weston · Birds Eye · Big Deal · Dr. Oetker · I&J · Sea Harvest
Cities covered
Johannesburg · Cape Town · Durban · Pretoria · Gqeberha · Bloemfontein
Retailers & delivery apps
Checkers Sixty60 · Uber Eats · Mr D Food · Takealot · Woolworths Dash · Pick n Pay asap! · Walmart · Instacart
What you get
- Executive summary with intent and demographics
- Search volume trends and traffic spikes
- Competitor share of voice and brand position
- Recommended actions and predictive Q&A
Questions this Fry's report answers
- What is Fry's's share of search in frozen foods this month?
- Which suburbs are searching for Fry's most, and when in the day?
- Which rival brand is taking demand from Fry's, and on which retailer?
- How does weather and seasonality move Fry's demand week to week?