FMCG · Frozen Foods

Birds Eye Market Share Report

Searched as “birds eye market share”. This report resolves Birds Eye's position in frozen foods — hourly, daily, weekly and monthly search demand, traffic spikes, seasonality and weather multipliers, digital share of voice against rival brands, retailer and delivery-app share, buyer intent and recommended actions — city by city and suburb by suburb.

Generate this report See plans

Competing brands tracked

McCain · Nature's Garden · Lamb Weston · Big Deal · Dr. Oetker · Fry's · I&J · Sea Harvest

Cities covered

Johannesburg · Cape Town · Durban · Pretoria · Gqeberha · Bloemfontein

Retailers & delivery apps

Checkers Sixty60 · Uber Eats · Mr D Food · Takealot · Woolworths Dash · Pick n Pay asap! · Walmart · Instacart

What you get

Executive summary with intent and demographics
Search volume trends and traffic spikes
Competitor share of voice and brand position
Recommended actions and predictive Q&A

Questions this Birds Eye report answers

What is Birds Eye's share of search in frozen foods this month?
Which suburbs are searching for Birds Eye most, and when in the day?
Which rival brand is taking demand from Birds Eye, and on which retailer?
How does weather and seasonality move Birds Eye demand week to week?