FMCG · Spirits

Smirnoff Market Share Report

Searched as “smirnoff market share”. This report resolves Smirnoff's position in spirits — hourly, daily, weekly and monthly search demand, traffic spikes, seasonality and weather multipliers, digital share of voice against rival brands, retailer and delivery-app share, buyer intent and recommended actions — city by city and suburb by suburb.

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Competing brands tracked

Johnnie Walker · Jameson · Bain's · Three Ships · Jack Daniel's · Jim Beam · Bell's · J&B

Cities covered

Johannesburg · Cape Town · Durban · Pretoria · Gqeberha · Bloemfontein

Retailers & delivery apps

Checkers Sixty60 · Uber Eats · Mr D Food · Takealot · Woolworths Dash · Pick n Pay asap! · Walmart · Instacart

What you get

Executive summary with intent and demographics
Search volume trends and traffic spikes
Competitor share of voice and brand position
Recommended actions and predictive Q&A

Questions this Smirnoff report answers

What is Smirnoff's share of search in spirits this month?
Which suburbs are searching for Smirnoff most, and when in the day?
Which rival brand is taking demand from Smirnoff, and on which retailer?
How does weather and seasonality move Smirnoff demand week to week?