FMCG · Household Cleaning

Pledge Market Share Report

Searched as “pledge market share”. This report resolves Pledge's position in household cleaning — hourly, daily, weekly and monthly search demand, traffic spikes, seasonality and weather multipliers, digital share of voice against rival brands, retailer and delivery-app share, buyer intent and recommended actions — city by city and suburb by suburb.

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Competing brands tracked

Handy Andy · Domestos · Jik · Mr Min · Sunlight Liquid · Sunlight Dishwash · Cobra · Doom

Cities covered

Johannesburg · Cape Town · Durban · Pretoria · Gqeberha · Bloemfontein

Retailers & delivery apps

Checkers Sixty60 · Uber Eats · Mr D Food · Takealot · Woolworths Dash · Pick n Pay asap! · Walmart · Instacart

What you get

Executive summary with intent and demographics
Search volume trends and traffic spikes
Competitor share of voice and brand position
Recommended actions and predictive Q&A

Questions this Pledge report answers

What is Pledge's share of search in household cleaning this month?
Which suburbs are searching for Pledge most, and when in the day?
Which rival brand is taking demand from Pledge, and on which retailer?
How does weather and seasonality move Pledge demand week to week?