FMCG · Haircare

Head & Shoulders Market Share Report

Searched as “head & shoulders market share”. This report resolves Head & Shoulders's position in haircare — hourly, daily, weekly and monthly search demand, traffic spikes, seasonality and weather multipliers, digital share of voice against rival brands, retailer and delivery-app share, buyer intent and recommended actions — city by city and suburb by suburb.

Competing brands tracked

TRESemmé · Pantene · Sunsilk · Dark and Lovely · Easy Waves · Black Like Me · Restore Plus · Aunt Jackie's

Cities covered

Johannesburg · Cape Town · Durban · Pretoria · Gqeberha · Bloemfontein

Retailers & delivery apps

Checkers Sixty60 · Uber Eats · Mr D Food · Takealot · Woolworths Dash · Pick n Pay asap! · Walmart · Instacart

What you get

  • Executive summary with intent and demographics
  • Search volume trends and traffic spikes
  • Competitor share of voice and brand position
  • Recommended actions and predictive Q&A

Questions this Head & Shoulders report answers

  • What is Head & Shoulders's share of search in haircare this month?
  • Which suburbs are searching for Head & Shoulders most, and when in the day?
  • Which rival brand is taking demand from Head & Shoulders, and on which retailer?
  • How does weather and seasonality move Head & Shoulders demand week to week?

Head & Shoulders by city

Other haircare brands